Web Presence Optimization.
It used to be that we just cared about SEO (search engine optimization) with websites, but the new wave of social tools has changed the game entirely. Now it’s all about Web Presence Optimization!
WPO is the art of being online, it’s the evolution of SEO! It’s a little bit of social media, mixed with social PR, mixed with SEO, mixed with content marketing, mixed with reputation management.
Not only is it an art, it’s also a science - it’s getting your product or company or name found online when people are searching for what you have to offer. And the first thing to be done is to GET FOUND.
Philosophical question of the day: if no one can find you online, do you really exist?